We developed a mobile-first eCommerce platform for TrackiPet, integrating real-time GPS tracking with a user-friendly subscription model. The goal was to deliver a fast, secure, and scalable site that supports global sales while ensuring a seamless post-purchase tracking experience for pet owners.
GPS Tracking Device
3 Members
3 Month
2024
USA
5 Star
TrackiPet is a specialized platform that offers real-time GPS tracking for pets, ensuring their safety by allowing owners to monitor their pets’ movements, activities, and location. The website serves as both a sales portal for the GPS trackers and a platform for users to manage and track their pets through an easy-to-use web and mobile interface. The objective of the project was to build a reliable, fast, and user-friendly website that could serve as an eCommerce platform and a hub for pet owners to monitor their pets’ safety in real-time.
Analysis and Strategy:
Targeted pet owners, including non-tech-savvy users.
Focused on creating a mobile-first, intuitive design.
Integrated subscription models and real-time tracking data.
Ensured global scalability with multi-currency and language support.
Key Features:
Custom subscription management with recurring billing.
Multi-language and currency support for global users.
Mobile-optimized design for seamless user experience.
Secure authentication and data protection.
Outcome:
Breaking down the project on these 3 main key phases & further in weekly modules to get the project on track and accountable.
Before the rebuild, TrackiPet faced several critical issues that limited growth and customer satisfaction:
Fragmented User Journey
Users found it difficult to navigate from education to purchase to device activation. The lack of clear pathways caused confusion, abandoned carts, and post-purchase frustration.
Limited Mobile Optimization
A large share of traffic came from mobile, but the site lacked responsive design and performance tuning—leading to high bounce rates and low conversions.
Disconnected Device Ecosystem
The existing platform didn’t properly integrate with TrackiPet’s GPS devices. Users couldn’t activate or monitor trackers smoothly, causing a drop in engagement.
Weak Subscription Management
There was no intuitive way to manage recurring subscriptions, leading to billing issues, cancellations, and customer support overload.
No International Support
The platform couldn’t handle localization (languages, currencies, shipping rules), restricting TrackiPet’s global growth potential.
To overcome TrackiPet’s digital and operational challenges, Silver WebBuzz implemented a robust, scalable solution with a focus on user experience, real-time integration, and global accessibility.
Mobile-First UX/UI Design
We designed a sleek, responsive interface optimized for mobile users, ensuring easy navigation, quick access to tracking features, and a smooth purchase journey.
Seamless IoT Integration
A secure backend architecture was built using OAuth 2.0 to sync the website with TrackiPet’s GPS hardware, enabling real-time location tracking and device activation through the user dashboard.
Custom Shopify Enhancements
Shopify was customized to support both one-time purchases and recurring subscription plans. Checkout flows were optimized to reduce drop-offs and increase AOV (Average Order Value).
Globalization Ready
We integrated multi-currency support, region-specific shipping, and localized content to cater to customers across Europe and North America.
Performance Optimization
Implemented lightweight code practices and CDN support to cut page load time by over 50%, significantly boosting SEO performance and retention rates.
Our collaboration with TrackiPet delivered clear, measurable improvements that helped elevate the brand’s digital presence and business performance:
+45% Boost in Conversions
Streamlined UX, faster load times, and optimized checkout flows led to a significant increase in completed purchases across both desktop and mobile.
Mobile Engagement Up by 60%
Mobile-first design and real-time tracking features drove a higher engagement rate among users on smartphones and tablets.
Global Expansion Enabled
Multi-currency, multilingual setup allowed TrackiPet to serve customers in over 25 countries with a localized shopping experience.
Fewer Support Requests
Clear onboarding steps and intuitive device activation reduced customer confusion, lowering support tickets by 35%.
Higher Customer Retention
Subscription model integration and push notifications for device activity helped keep users engaged beyond the first purchase.
To support TrackiPet’s GPS-based pet tracking service and deliver a seamless customer experience, we built the platform using a modern, scalable, and secure technology stack:
Silverwebbuzz specializes in providing top-notch outcomes, whether it pertains to design, development, support, server management, remote work, or any other aspect. After all, the purpose is to ensure optimal results. Feel free to reach out to us via phone or email, and we would be more than happy to engage in a discussion regarding your needs.
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