Trackimo Store is the official e-commerce platform for Trackimo’s GPS tracking devices, offering real-time location solutions for personal safety, vehicles, pets, luggage, and enterprise fleet management. The brand needed a modern, conversion-driven, and scalable platform to better present its product catalog, manage global sales, and integrate seamlessly with GPS service subscriptions.
GPS Tracking Device
3 Members
3 Month
2023
USA
5 Star
Silver WebBuzz was brought in to transform the existing store into a high-performance, user-centric digital storefront that could handle both physical product sales and recurring service subscriptions—all while being fully optimized for international customers.
Analysis and Strategy:
Fragmented Checkout Flow: Customers were confused by the multi-step process of purchasing a device and selecting a connectivity plan separately.
No Recurring Payment System: Subscription billing for connectivity plans lacked automation, flexibility, and transparency.
Slow Mobile Experience: The site was not optimized for mobile, which was a problem given the majority of traffic came from mobile devices.
Lack of Globalization Features: There was no support for multiple currencies, tax regions, or international shipping rules.
Limited Analytics: Marketing teams didn’t have the tracking infrastructure to optimize performance or retarget abandoned users.
Key Features:
Bundle Builder for Device + Plan Selection
Users can now choose their tracker and instantly pair it with a subscription plan—streamlining the entire purchase journey.
Automated Subscriptions
Recharge Payments allows users to subscribe, cancel, upgrade, and get billing alerts without needing to contact support.
Mobile-First Checkout
A redesigned cart and checkout optimized for mobile users increased the completion rate across devices.
Localized Experience
Customers automatically see local pricing, tax, and delivery info—improving trust and reducing drop-offs.
Post-Purchase Activation Flow
New users are guided immediately after purchase to register and activate their device, improving onboarding.
Outcome: After the launch, the Trackimo store saw a 47% increase in conversion rates across both desktop and mobile platforms, thanks to an improved user experience and optimized checkout flow. Page load times dropped by 53%, which significantly boosted SEO performance and kept users engaged. The redesigned onboarding process reduced customer confusion, resulting in a 30% decrease in support tickets. The platform was also scaled to support global checkouts in over 25 countries with multi-currency and shipping options. Additionally, strategic upselling and bundled subscription offerings led to a noticeable increase in average order value.
Breaking down the project on these 3 main key phases & further in weekly modules to get the project on track and accountable.
Before Silver WebBuzz stepped in, the Trackimo online store was struggling with several critical issues that impacted both user experience and business growth:
Clunky User Journey
The previous site had a disjointed purchase flow, confusing navigation, and unclear CTAs, which caused friction during checkout—especially for non-tech-savvy users.
Slow Performance
High page load times were hurting SEO and leading to high bounce rates, particularly on mobile devices where most traffic originated.
Limited Global Reach
The store lacked support for international currencies and shipping, making it difficult to serve growing global demand.
Weak Subscription Management
Trackimo’s core product relies on subscription-based tracking services, yet the old platform didn’t handle recurring billing or account management efficiently.
Post-Purchase Confusion
After purchase, users had little guidance on how to activate their device or manage it through the app—leading to high support volume and low customer satisfaction.
To resolve the core challenges, Silver WebBuzz delivered a modern, scalable, and user-centric Shopify-based eCommerce solution tailored to Trackimo’s unique needs:
Streamlined Storefront Experience
We revamped the UI/UX with intuitive navigation, clean product presentation, and optimized mobile responsiveness—making it easier for users to find, learn about, and purchase devices.
Optimized Checkout & Subscription Flow
Built a custom Shopify subscription flow to handle both one-time purchases and recurring service plans, ensuring clarity and reducing cart abandonment.
Speed & Performance Enhancements
Leveraged lightweight themes, image compression, and CDN integration to cut page load times by over half—boosting both SEO and user engagement.
International Readiness
Implemented multi-currency support, location-based shipping rules, and translated content to support global orders across 25+ countries.
Seamless Post-Purchase Onboarding
Designed clear post-purchase flows, including account setup, device activation steps, and email automation—reducing customer confusion and support overhead.
After launching the revamped Trackimo Store, the platform saw immediate and measurable improvements across critical performance and user engagement metrics:
+47% Conversion Rate Boost
Streamlined UI, simplified checkout, and optimized mobile performance led to nearly 50% more users completing purchases across desktop and mobile platforms.
-53% Faster Page Load Times
Through image optimization, lightweight code, and global CDN setup, page speed was cut by more than half—boosting SEO rankings and reducing bounce rate.
30% Fewer Support Tickets
Clear onboarding flows, device activation guidance, and automated post-purchase emails reduced customer confusion and support inquiries significantly.
Global Checkout Across 25+ Countries
With multi-currency support, geolocation shipping logic, and international payment compatibility, Trackimo expanded its customer base worldwide.
Higher AOV with Subscription Upsells
By introducing bundled offers and clear subscription options, the store saw a measurable increase in average order value and recurring revenue.
To deliver a high-performance, scalable, and customer-friendly experience for Trackimo’s eCommerce platform, Silver WebBuzz selected a modern, secure, and extensible technology stack—perfectly aligned with the brand’s international, IoT-driven business model.
Silverwebbuzz specializes in providing top-notch outcomes, whether it pertains to design, development, support, server management, remote work, or any other aspect. After all, the purpose is to ensure optimal results. Feel free to reach out to us via phone or email, and we would be more than happy to engage in a discussion regarding your needs.
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