Petloc8 - SilverWebBuzz

Safeguarding Every Pawstep

Petloc8 E-commerce Website Development

Petloc8 is a cutting-edge GPS tracking solution designed to keep pets safe and owners connected. The platform offers real-time location tracking, geofencing, and community features to assist in pet recovery. Our mission was to create a responsive, multilingual e-commerce website that seamlessly integrates with Petloc8’s mobile applications and backend systems.

ABOUT THE PROJECT

Project Overview

Silver WebBuzz was brought on board to transform the online presence of Petloc8—building a modern, scalable, and e-commerce-ready website that reflects the innovation of the product while focusing on user engagement and seamless functionality. The challenge was to build a solution that bridges IoT hardware, cloud integration, and user-centric design.

Analysis and Strategy: Before development, we carried out an in-depth discovery and technical analysis to align the project with business goals and user needs. We identified key priorities: building a mobile-first, SEO-optimized e-commerce platform for a mixed user base, ensuring real-time IoT device communication, and supporting global scalability with multilingual capabilities and secure subscriptions.

Design and Development: We approached the Petloc8 project with a user-first mindset, designing a clean, conversion-focused storefront using Shopify. The site features trust-building UX, playful visuals, and optimized mobile layouts. We customized Shopify’s backend to support GPS device syncing, integrated Stripe for recurring subscriptions, and implemented fast global performance with CDN and multilingual support.

Key Features:

Real-Time GPS Integration: Allows users to view their pet’s current location with updates every few seconds.
Device Management Dashboard: Activate/deactivate trackers, check battery levels, and assign pets to devices.
Multilingual Capabilities: Ready for global expansion with RTL and region-specific customizations.

Outcome: After launch, Petloc8 saw a 42% boost in conversions and a 60% improvement in load speed. Enhanced mobile design reduced bounce rates by 27%, while the platform scaled to support over 10,000 concurrent users. Global growth followed with localized content and international shipping.

Key Phases

Breaking down the project on these 3 main key phases & further in weekly modules to get the project on track and accountable.

Planning and Analysis

Requirement Gathering
User Research
Information Architecture
Wireframing and Prototyping
Technology Stack Selection

Design and Development

UX/UI Design
Design Conceptualization
Front-End Development
Back-End Development
E-commerce Integration

Deployment and Maintenance

Deployment Planning
Deployment Execution
Performance Monitoring
Security Updates

SEE WHAT WE SOLVED

The Problem

When Petloc8 approached Silver WebBuzz, they had a clear mission—to help pet owners across the UK and Europe feel more secure by knowing exactly where their pets are at all times. While their GPS tracking hardware was highly capable, the digital infrastructure to support it was underdeveloped and unable to deliver a cohesive experience.

Fragmented User Experience

The site lacked a clear, mobile-friendly journey from education to purchase and device activation—leading to high bounce rates and low conversions.

Limited E-Commerce Flexibility

Shopify couldn’t natively support one-time purchases with recurring subscriptions, creating checkout confusion and limiting scalability.

No Real-Time Device Sync

There was no backend link between GPS devices and user accounts, preventing live tracking and setup functionality.

Missing Trust Elements

The website lacked reviews, testimonials, and FAQs—critical for building trust around a safety product.

No Global Readiness

There was no support for multi-currency, languages, or international shipping, blocking Petloc8’s global growth goals.

Slow Site & Weak SEO

Poor performance and outdated SEO hurt visibility, speed, and ad performance, especially on mobile.

Unclear Post-Purchase Flow

Buyers received no clear setup guidance, leading to frustration, device returns, and support overload.

CHALLENGES WE HAD

The Solution

Silver WebBuzz implemented a comprehensive solution to address the challenges faced by Mordekai’s website. The key components of the solution included:

Streamlined User Experience

We redesigned the site with mobile-first, conversion-optimized pages, integrating clear CTAs, customer reviews, and FAQs to boost engagement and reduce bounce rates.

Flexible E-Commerce Setup

Customized Shopify to support one-time purchases and recurring subscriptions, integrating Stripe for seamless payment and subscription management.

Real-Time GPS Sync

Developed a secure backend API for syncing devices with customer accounts, enabling live pet tracking and easy device management.

Trust & Credibility

Added customer testimonials, certifications, and brand storytelling to build trust and reassure users about the product’s safety and reliability.

Global Scalability

Implemented multi-currency, multi-language support, and international shipping to help Petloc8 expand into EU and North American markets.

FINAL MILESTONE

The Result

After implementing the tailored solutions for Petloc8, the results were clear and impactful. The transformation from a fragmented, inefficient digital experience to a streamlined, high-performing platform led to measurable success across various key performance indicators (KPIs). Here’s a detailed breakdown of the outcome:

42% Increase in Conversion Rate

A more streamlined user experience led to a significant boost in conversions within two months.

60% Faster Page Load Time

Performance optimizations resulted in faster load times, improving user experience and SEO.

27% Reduction in Bounce Rate

Enhanced mobile experience and improved site flow reduced bounce rates, keeping users engaged longer.

Global Scalability

The platform now supports multi-currency, multi-language, and region-specific logistics, enabling international expansion.

Improved Customer Retention

Real-time GPS syncing and a seamless user interface led to higher satisfaction and long-term customer retention.

Technology Stack

The Petloc8 platform required a carefully selected technology stack to address the diverse needs of its users, support real-time GPS tracking, manage e-commerce operations, and ensure scalability for global growth. Below is an overview of the key technologies we used to build a secure, reliable, and high-performance platform for Petloc8.

JavaScript

Shopify

HTML5

CSS3

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What Client Says About Silver WebBuzz?

Let your audience fall in love with your products or services.

They have been very upfront in every situation and have done their best to solve urgent issues that arose.

Amber Blake Manager, BOP Parts

They’re genuine. Their team is small enough to be responsive, yet large enough to have expertise.

Saranjit Arora Founder, Milan Digital

They truly work with you through any hiccups that arise and do it with unbridled professionalism.

Brielle Benton Founder, NYCWN

I’m impressed with everything they’ve delivered, and they’re really good to work with.

Christer Grevæg CEO, Ferd Media AS

Silver Webbuzz team leverages an advanced methodology to manage the project efficiently.

Anonymous Web Designer, Saaz

They demonstrated their prowess by delivering remarkable functionalities. The team delivered everything ahead of schedule and displayed a high level of technical expertise.

Anonymous HealthCare, Eden Holisticpet

They are very skilled at custom solutions, and they think outside the box. hey ask the right questions and show constant progress.

Anonymous Owner, Nex graphics

Silver Webbuzz is the best in terms of technical knowledge, development experience, and programming.

Anonymous Project Management, Nonprofit Educational Organization

Why Choose Silverwebbuzz?

Silver WebBuzz is your trusted partner for developing your Ideas into exceptional digital experiences. With a team of passionate developers such as mobile app developers, website developers, designers and strategists digital marketers, we’re empowering businesses with cutting-edge online solutions.