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Arborea1956 is a website dedicated to showcasing the history, craftsmanship, and products of an Italian furniture brand. The website aims to provide an immersive experience for visitors, highlighting the brand’s heritage and quality.
Restaurants & Dining Business
1 Members
2 Month
2019
USA
5 Star
Arborea is a prestigious Italian furniture brand known for its rich heritage and timeless designs. The project involved the development of a new website to showcase the brand’s exquisite collection of furniture and accessories, while also providing a seamless online shopping experience for customers.
Analysis and Strategy: The project began with a comprehensive analysis of Arborea’s existing website, identifying key areas for improvement. The strategy was to create a modern, visually appealing website that reflected the brand’s luxury image and catered to the needs of its target audience.
Design and Development: The design phase focused on creating a sleek and sophisticated website layout, with an emphasis on user experience and ease of navigation. High-quality images were used to showcase the brand’s products, and interactive elements were incorporated to engage users.
Key Features:
Outcome: The new Arborea website has been well-received by customers and has significantly improved the brand’s online presence. The e-commerce functionality has boosted sales, and the mobile-responsive design has ensured a seamless user experience across devices. Overall, the project has successfully achieved its goal of revamping Arborea’s online presence and enhancing its brand image.
Breaking down the project into these three main phases will help to ensure accountability and keep the project on track.
Arborea, a prestigious Italian furniture brand, faced several challenges with its existing website that hindered its online presence and user experience:
Outdated Design
The website’s design was outdated and did not align with the brand’s luxurious image, potentially deterring potential customers.
Poor User Experience
 Navigating the website was cumbersome, with users struggling to find products and information due to a cluttered layout and confusing navigation.
Limited Functionality
The website lacked essential features such as an integrated e-commerce platform, preventing customers from making purchases online.
Mobile Responsiveness
The website was not optimized for mobile devices, resulting in a subpar experience for users accessing the site on smartphones and tablets.
Slow Loading Speed
The website’s slow loading speed negatively impacted user experience and could lead to high bounce rates.
Silver WebBuzz proposed a comprehensive solution to address Arborea’s website challenges:
Modern Redesign
A new, modern website design was created to align with Arborea1956’s luxury brand image and enhance user engagement
Improved User Experience
The new website featured a user-friendly interface with clear navigation, making it easier for users to find products and information
E-commerce Integration
An e-commerce platform was integrated into the website, allowing customers to browse products and make purchases online.
Mobile Optimization
The website was optimized for mobile devices, ensuring a seamless experience for users on smartphones and tablets.
Performance Optimization
Measures were taken to improve the website’s loading speed, enhancing user experience and reducing bounce rates.
The implementation of the new website design and features led to significant improvements for Arborea
Enhanced Brand Image
The modern redesign and improved user experience helped to enhance Arborea1956’s brand image, attracting more customers.
Increased Sales
 The e-commerce integration resulted in a significant increase in online sales, providing customers with a convenient shopping experience.
Improved User Engagement
 The website’s improved design and functionality led to increased user engagement, with visitors spending more time on the site.
Mobile Traffic Growth
The mobile optimization of the website resulted in a notable increase in traffic from mobile devices, catering to the growing number of users accessing the site on smartphones and tablets.
In creating the Arborea website, Silver WebBuzz employed an extensive technology stack to guarantee top-notch performance, security, and scalability. Below is a thorough rundown of the technologies utilized:
Silverwebbuzz specializes in providing top-notch outcomes, whether it pertains to design, development, support, server management, remote work, or any other aspect. After all, the purpose is to ensure optimal results. Feel free to reach out to us via phone or email, and we would be more than happy to engage in a discussion regarding your needs.
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